Italian designed without compromising on comfort or style, fashion label, Freddy, is all about the booty. Established 1976 by Carlo Freddi in Milan, Freddy originally led the way in nullmanufacturing footwear for dance and gymnastics. Fast forward 40 years and Freddy has evolved into a lifestyle brand for the girl bosses, the gym junkies and the beauty queens.
Spearheading Freddy’s expansion into global success was the launch of the WR.UP pants in 2012. Using unique shaping effects, EmanaÒ fabric and silicone waistbands, the patented design of the WR.UP pant has become an addiction to women all over the world. Whether it’s after-work cocktails, a long-haul flight or coffee-break, Freddy’s WR.UP has revolutionised the way women wear pants.
Launching in Australia and NZ in 2014, Freddy now has two physical stores in Melbourne and Perth and are looking to set up shop in Sydney and the Gold Coast in the near future. With a social media following of over 129,000 in Australia, Freddy has established itself as one of the hottest leisurewear brands to be snapped, tagged and posted by models, influencers and celebs.
“We love seeing the excitement and confidence our FREDDY WR.UP pants brings to our Australian and New Zealand customers. Comfort without compromising style is at the forefront of all our designs. We look forward to expanding the range and setting the trends each season.” Joel Azzopardi from We Are Brands said.
The current line now includes hoodies, t-shirts and even maternity wear, proving that Aussie women want to be fashionable and comfortable, whilst exuberating that fun and confident personality that Freddy embodies.